March Madness stars cashing in with NIL deals
March Madness has arrived and college basketball stars are cashing in with name, image and likeness (NIL) deals that allow them to earn money while maintaining their eligibility.
March Madness will cost employers $17B this year as workers slack off
The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.
Michael Jordan in 'serious talks' to sell majority stake of Hornets: report
Michael Jordan, owner of the Charlotte Hornets, is reportedly in serious talks to sell a majority stake of the team. He has been the principal owner since 2010.
Barstool’s Dave Portnoy sounds off on Silicon Valley Bank rescue: ‘That’s not right’
Barstool Sports founder Dave Portnoy criticizes federal regulators for bailing out "bad businesses," claiming that nobody rescues him when he runs out of money.
Barstool Sports founder Dave Portnoy says banks shouldn't be rescued for doing 'bad business,' and discusses sports industry hot topics.
Diamond Sports files for bankruptcy with $8B in debt
Sinclair Broadcast Group Inc.'s regional sports business Diamond Sports Group filed for bankruptcy after being unable to service debt. The filing comes three years after a 2019 deal to purchase the business from Walt Disney Co.
Nike to stop using kangaroo skins for its shoes in 2023
Nike has announced that it will end the practice of using kangaroo skins in the production of its shoes.
Coors Light Coors-icles launch as a March Madness treat: 'Moment of chill'
Coors Light Coors-icles are limited-edition, beer-flavored ice pops meant for adults of drinking age. The treat will be available during March Madness.
March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?
The March Madness basketball tournament gets underway this week, and while teams compete on the court, apparel brands like Nike, Under Armour and Adidas compete for exposure.
March Madness betting to top $15 billion this year
March Madness tips off this week and 68 million American adults are planning to place bets valued at a collective $15.5 billion according to an American Gaming Association survey.
Pizza Hut celebrates March Madness with mini basketballs
Pizza Hut is celebrating March Madness with limited-time offerings, including sales of mini basketballs, the restaurant chain announced Wednesday.
Ultra-rich sports stars are about to change the money game: Athlete investor Patricof
The Boston Celtics' Blake Griffin and tennis pro Sloane Stephens talk to FOX Business about their partnership with a firm that's changing the sports world with smart stakes.
Barack Obama-signed March Madness bracket up for auction, estimated value at $20,000
Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.
LIV Golf fight stirs up questions about Saudi ownership of Newcastle United
In the UK the Saudi Public Investment Fund promised that it was not state controlled, but in American court the Fund has said the opposite, raising questions of its legitamacy.
Joe Montana Super Bowl jersey sells for over $1.2 million, breaks record set by Tom Brady item
NFL Hall of Fame quarterback Joe Montana continues to set records even after his legendary career, with his Super Bowl worn-jersey selling for $1.212 million in an auction on Wednesday.
Tom Brady's apparel brand becomes official apparel sponsor of Hertz Team Jota
Tom Brady's apparel brand will be plastered on Hertz Team Jota's hypercar for the FIA World Endurance Championship and the 24 hours of Le Mans event.
English Premier League's Tottenham Hotspur announces 15-year partnership with Formula 1
English Premier League soccer club Tottenham Hotspur has announced a 15-year partnership with Formula 1 racing that includes building an in-stadium go kart track.
Sotheby's 'The Dynasty Collection' presents Michael Jordan's game-worn sneakers in all 6 NBA championships
Sotheby's has curated the ultimate Michael Jordan tribute in "The Dynasty Collection," which is six individual sets of sneakers he wore in the final game of each NBA win.
Under Armour's new CEO met with depressed stock
Under Armour's new president and CEO Stephanie Linnartz takes the helm of the sportswear company on Monday, as its stock price has fallen by over 45% over the last year.